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Tolerance and Patience

Taking it to the people

This project is done at SCAD. Co-owners: Changran Du, Revati Damle & Yehui Wang

This project is divided into 3 parts. It uses different methods of research to come up with the right solution. The topic 'Tolerance' remains the same across all methods.

The third method is taking it to the people. Interviews and observations.


Project Statement:

Interview people, let the people tell the story, listen, record that help to solve one problem. Know how people see things. Look at real rather than reported. Try the best to build empathy by recording the words, movements, action, pitch, body language. Select one concrete thing based on the interviewees’ talk, analyze the problem, and design one piece for the target audience. Logically make the design choice that delivers the exact message in the right way to the right audience. Based on the audience choose the form and format, typeface, and color palette.

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